Customer success and support execs often are the bearers of bad news for an organization. When things go wrong, they are the proverbial “one throat to choke.” In an enterprise, this is particularly galling because many of the issues are not within the control of the customer service/support person. Buggy products, incorrectly calibrated expectations during the sales cycle and disruptions anywhere in the delivery process can cause frustration for customers. It’s no wonder that “customer satisfaction” is not a measure they like, particularly if too much of one’s bonus is tied to this measure.
To help the organizational silos better understand that everyone exists to care for the customer, there is a new metric that requires your attention. We call it “Time-to-Smile.”