Want to be more customer focused? Stop focusing so much on customers.

Is it possible for someone to be too customer-focused? 

Why, yes, it is.

I’m reminded of a company we worked with a few years ago. As a highly respected global leader of specialty equipment that cost hundreds of thousands of dollars, with the total annual contract value of the sale reaching much higher than that, its customers expected immediate responses, focused attention, and superior service. The manufacturer’s team of experts spent a lot of time and money ensuring the customers got exactly what they wanted and needed. 

Read moreWant to be more customer focused? Stop focusing so much on customers.